Experian Global Sites
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Make efficient decisions
Optimising Point of Sale Expansion and Relocation Plan
Find new locations
Find out which areas have the highest potential with Advanced Analytics
Understand your environment with Data Lake omnia®
Cannibalising
Find new locations
Find new locations
Find new locations through Gap or Twin Expansion Algorithms, analysing multiple Data Lake omnia® Variables and Indicators.
Analyse in depth each Study Area through different Visual Analyses and Expansion Reports.
Find out which areas have the highest potential with Advanced Analytics
Find the best locations in areas with the greatest potential through Sales Estimation and Consumption Potential models.
Identify the segment of your new openings thanks to Clustering Models, to adapt the Range to the environment of each Point of Sale.
Understand your environment with Data Lake omnia®.
Gain access to the largest Data Lake in the B2C market, with High Value variables and indicators developed specifically for the Retail Sector. Analyse this information, along with data on your competitors, commercial hot spots and mobility data.
Include them in your analysis to get a better understanding of each study point. Carry out comparisons of these areas, through the different functionalities, and present an Opening Report with a 360° analysis of the new location.
Cannibalising
Analyse the impact of areas that cannibalise your own outlets or those of your competitors for new openings.
Find out which of your own Points of Sale are cannibalised, analyse the impact of cannibalisation and decide whether relocation is necessary.
Improving the Customer Acquisition and Development Plan
Market Analysis and Behaviour
Direct Marketing
Cannibalising
Market Analysis and Behaviour
Market Analysis and Behaviour
Find out about and segment your Customers and Potential customers, allowing you to carry out more efficient up-selling or cross-selling actions.
Invest in the most profitable customers and target your acquisition actions at those with a high buying potential.
Direct Marketing
You can analyse, visualise, decide and take action regarding your customers and potential customers on a single platform.
Download online Databases of potential customers or run email campaigns to target audiences in your areas of influence.
Optimise your direct mailing actions with specific algorithms that take into account your real area of influence.
Cannibalising
Manage your cannibalised areas between your Points of Sale and the Competition differently, learn in detail which Customers and Potential Customers are located in areas with a high risk of losses.
Adapt your Points of Sale to their areas of influence
Clustering of Points of Sale
Point of Sale Analysis
Clustering of Points of Sale
Clustering of Points of Sale
Target and manage each Point of Sale based on your Customers' needs, Potential Market and Environment.
Adapt your products or services, actions and business messages to increase your sales, by using Clustering Models of your Network.
Point of Sale Analysis
Analyse the areas of influence of your Points of Sale with own KPIs and High Value Variables and Indicators developed specifically for the Retail Sector, through different Visual Analyses and Marketing Reports. It will allow you to find out where your customers, potential customers, traffic, competitors, points of interest, etc. are, so that you can manage them in an optimal way.
What do we offer you for an Effective Management of your Business?
Our Value Proposal
