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01

Expansion plans

02

Marketing plans

03

Network Management

The success of knowing the where, the how and the why

GeoMarketing Xpert®

Top solution for Location Intelligence

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What can we do for your company?

We want to work with you

1
2
3

Expansion plans

Optimise your
Expansion Plans

Read more

Marketing plans

Make your Marketing and Point
of Sale actions more profitable

Read more

Network Management

Improve your Sales
Network Management

Read more

How to analyse the where, the how and the why?

Act on it and make efficient decisions

1

Optimise your Expansion Plans

Find new locations
Find out which areas have the highest potential with Advanced Analytics
Understand your environment with Data Lake omnia®
Cannibalising

Find new locations

Find new locations

 

Identify your new locations and Find the best twin area of your successful point of sale for your Expansion Plan, using Gap and Twin Optimisation Algorithms. Analyse in depth each Study Area through different Visual Analyses and Expansion Reports.

Request a Demo >

Find out which areas have the highest potential with Advanced Analytics

 

Find the best locations in areas with the greatest potential through Sales Estimation and Consumption Potential models.

 

Identify the segment of your new openings thanks to Clustering Models, to adapt the Range to the environment of each Point of Sale.

Request a Demo >

Understand your environment with Data Lake omnia®

 

Gain access to the largest Data Lake in the B2C and B2B market, with over 3000 High Value variables and indicators developed using Machine Learning Techniques. Analyse this information, along with data on your competitors, commercial hot spots and mobility data.

 

Gain greater knowledge of each point by including our Data Lake in your analysis. Carry out comparisons of the study areas, through the different functionalities, and present an Opening Report with a 360° analysis of the new location.

Request a Demo >

Cannibalising

 

Analyse the impact of areas that cannibalise your own outlets or those of your competitors for new openings.

 

Find out which of your own Points of Sale are cannibalised, analyse the impact of cannibalisation and decide whether relocation is necessary.

Request a Demo >
2

Higher Profitability of your Marketing and Point of Sale actions

Clustering of Points of Sale
Market Behaviour Analysis
Direct Marketing
Cannibalising

Clustering of Points of Sale

Clustering of Points of Sale

 

Target and manage each Point of Sale based on your Customers' needs, Potential Market and Environment.

 

Adapt your products or services, actions and business messages to increase your sales, by using Clustering Models of your Network.

Request a Demo >

Market Behaviour Analysis

 

Find out about and segment your Customers and Potential customers, allowing you to carry out more efficient up-selling or cross-selling actions.

 

Invest in the most profitable customers and target your acquisition actions at potential costumers with a high buying potential.

Request a Demo >

Direct Marketing

 

Analyse, visualise, decide and make effective actions regarding your customers and potential customers from a single platform.

 

Download online Databases of potential customers or run email campaigns to target audiences in your areas of influence.

 

Optimise your direct mailing actions with specific algorithms that take into account your real area of influence.

Request a Demo >

Cannibalising

 

Manage your cannibalised areas between your Points of Sale and the Competition differently, learn in detail which Customers and Potential Customers are located in areas with a high risk of losses.

Request a Demo >
3

Improve your Sales Network Management

Business Areas
Improve Customer Acquisition
Optimise Business Routes

Business Areas

Business Areas

 

Outline your business areas and get detailed information on the location of your customers and quantification of the potential market, which will help you to manage your sales team, assign objectives and annual budgets.

Request a Demo >

Improve Customer Acquisition

 

Get new customers by downloading online Databases of Potential customers (B2B and B2C) from your business areas, to be assigned to the area manager.

 

Optimise your actions aimed at potential customers, segmenting the best ones with High Value Variables and Indicators, and discover the sales potential through the Analytical Models of Profitable Recruitment.

Request a Demo >

Optimise Business Routes

 

Reduce costs on your visits by using the Routes functionality, and learn more about the results of business management online through the GeoMarketing Xpert® APP.

Request a Demo >
Discover all that GeoMarketing Xpert® can do for your business
CONTACT US

What is the basis behind GeoMarketing Xpert's success?

Our Value Proposal

Business Data Integration

Access to Data Lake omnia®

Analytical Models

High Customisation Capability

Business Data Integration

 

We integrate your customers' information so that you can analyse all your business information with the geographical component.

 

We standardise and enrich your customers with High Value Variables and Indicators, through our Data Management platform qualitas®, which provides you with a higher quality of information and knowledge.

Access to Data Lake omnia®

 

We place at your disposal the largest Data Lake in the B2B and B2C market with over 3000 variables and High Value indicators, developed using Machine Learning techniques, which will grant you greater knowledge of your business and allow you to carry out precision segmentations for the profiling of the business market and consumers.

Development of Machine Learning Analytical Models

 

We optimise the Life Cycle of your customers through the following different Analytical Models:

  • Profitable Customer Acquisition Models, Sales Potential Models, Cross & up Selling Models, Sales Forecast Models, Churn and customer dropping Models

 

We improve the knowledge and Clustering of your Points of Sale through the following models:

  • Clustering of Points of Sale, Sales Forecast Model, Delivery areas and business areas, Mailing optimisation models, Sales Network optimisation models

High Customisation Capability

 

We develop relevant Variables and Indicators for your business, we adapt the content of the platform to each specific need.

 

We provide metrics and indicators developed specifically for your business.

 

We customise Ad Hoc features for your company.

Better if we present it to you

Request a Demo We want you to have a look Access to the Sales folder

Because we care about your sector

Precision and industry knowledge

Location Intelligence solution designed especially for the retail sector that allows for the analysis of points of sale and new locations, customers and potential customers, and the competitive environment, combining this information with variables and indicators specific to the retail sector.
Read more
Web solution designed for the insurance sector, which allows the analysis of Branches and Brokers, new exclusive areas, Customers and Potential Customers, Service Networks and the competitive environment, together with Insurance indicators by Branch for a better analysis of potential and customer acquisition.
Read more
Web solution designed for the banking sector, which enables analysis of branches and financial agents, areas of branches and territorial divisions, customers and potential customers, and the competitive environment. It includes Banking Indicators that allow to know potential of each area.
Read more
Location Intelligence solution specially designed for the Utilities Sector to help Distribution and Commercialisation, through specific Solutions for the Sector.
Read more
Web solution designed for the Outdoor Media sector, which allows the analysis of Supports, Sites, Bus-Metro Lines, Customers and Potential Customers, in order to optimise the management of Assets.
Read more

Request a personalized demo for your sector

Request a Demo

At Experian we have been managing GIS projects with the main companies in the Iberian market for more than a decade, in addition to having coverage for other countries such as Germany, Greece, Ireland, Italy, Poland and the United Kingdom

Discover all that GeoMarketing Xpert® can do for your business
CONTACT US
 

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